Web design

Interaction design

Womens Health - A Different User Flow

Womens Health - A Different User Flow

Designing a site for doctors to drive patients to

Designing a site for doctors to drive patients to

Role:

Role:

Main designer working with a Senor CRO specialist to design tests

Main designer working with a Senor CRO specialist to design tests

Product selection quiz

This flow is unique because it begins with the user being recommended the product by a physician and scanning a QR code, so they are higher intent than anyone coming from an ad, organic search, etc.

The idea is to have a forking logic for the woman who is ready to buy or needs some more info on the product. If you are ready to buy, you can choose your product and see the buy-box with purchasing options. If you need more info to consider, you can choose your symptoms and see which products would work best and be linked to a full page going more in-depth on the benefits. Another important functionality for this is to make the medications/issues multi select so if the patient has more than one recommended product or symptom we can educate them about all the relevant medication.

If we had more resources to allocate to this project, I would have loved to set up a more complicated logic for bundling products.

Product selection quiz

This flow is unique because it begins with the user being recommended the product by a physician and scanning a QR code, so they are higher intent than anyone coming from an ad, organic search, etc.

The idea is to have a forking logic for the woman who is ready to buy or needs some more info on the product. If you are ready to buy, you can choose your product and see the buy-box with purchasing options. If you need more info to consider, you can choose your symptoms and see which products would work best and be linked to a full page going more in-depth on the benefits. Another important functionality for this is to make the medications/issues multi select so if the patient has more than one recommended product or symptom we can educate them about all the relevant medication.

If we had more resources to allocate to this project, I would have loved to set up a more complicated logic for bundling products.

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