Web design
Interaction design
Branding
Window Replacement - Seo Site
Window Replacement - Seo Site
Localized pages to drive organic traffic
Localized pages to drive organic traffic
Role:
Role:
Lead designer collaborating directly with the SEO team and the client contacts
Lead designer collaborating directly with the SEO team and the client contacts
The SEO Flow
This project is a full site for SEO ranking, using localized pages and blog content to drive traffic. You can see the most common basic user flow below:
The pages
The client has several regional offices around the US and the goal was to build local pages for high population areas in those regions with content catered to the unique concerns of each locality.
From those local pages the users can navigate through the hub-site to explore the range of bespoke window and door options the service offers. The hub-site has product pages, service specific pages, brand focused pages, and blog content.
Conversion
If the user is interested enough in the service there are multiple methods for the user to convert.
A basic quiz flow leading from most CTA's and also shown directly on the homepage:
A more complex flow focused on customization that leads from the product page:
Or a form that appears on most pages:
I also did all of the digital production work, producing localized images for each region (below left) and producing all the product images, color styles, and before and after images(below right). All of which were organized by the type of window or door. You can see the full site at https://renewalbyandersenreplacement.com
The SEO Flow
This project is a full site for SEO ranking, using localized pages and blog content to drive traffic. You can see the most common basic user flow below:
The pages
The client has several regional offices around the US and the goal was to build local pages for high population areas in those regions with content catered to the unique concerns of each locality.
From those local pages the users can navigate through the hub-site to explore the range of bespoke window and door options the service offers. The hub-site has product pages, service specific pages, brand focused pages, and blog content.
Conversion
If the user is interested enough in the service there are multiple methods for the user to convert.
A basic quiz flow leading from most CTA's and also shown directly on the homepage:
A more complex flow focused on customization that leads from the product page:
Or a form that appears on most pages:
I also did all of the digital production work, producing localized images for each region (below left) and producing all the product images, color styles, and before and after images(below right). All of which were organized by the type of window or door. You can see the full site at https://renewalbyandersenreplacement.com
Like this? Take a look at some other case studys!
Like this? Take a look at some other case studys!
Window Replacement - Seo Site
Window Replacement - Seo Site
Localized pages to drive organic traffic
Localized pages to drive organic traffic
A flight of landing pages
A flight of landing pages
Looking for a bit of everything? Here's a sample of pages
Looking for a bit of everything? Here's a sample of pages