Interaction design
Window Replacements - Form Optimization
Window Replacements - Form Optimization
Form optimization for a window and door replacement service
Form optimization for a window and door replacement service
Role:
Role:
Main designer working with a Senor CRO specialist to design tests
Main designer working with a Senor CRO specialist to design tests
The Idea
After a big win on the Lennar account with a redesigned form, we tried to apply those learnings to Renewal by Anderson. However, breaking up the form across multiple pages resulted in a slight loss in conversion in almost all the markets for this client.
The Pivot
We then hypothesized that, because this client base skews older and more mid-west than Lennar, we could improve the experience by adding more context as to why we are collecting the users information & reassuring that their data is safe.
The Solution
I added tooltips to the form explaining why we need the info and a lock icon on submit, as well as some copy updates to the CTA and form placeholder copy for clarity.
Results
This winning variant new form which we nicknamed “customer trust variant” led to a 3.96% increase in leads. Not as large of an improvement as the Lennar test, but still a significant win for the client.
The Idea
After a big win on the Lennar account with a redesigned form, we tried to apply those learnings to Renewal by Anderson. However, breaking up the form across multiple pages resulted in a slight loss in conversion in almost all the markets for this client.
The Pivot
We then hypothesized that, because this client base skews older and more mid-west than Lennar, we could improve the experience by adding more context as to why we are collecting the users information & reassuring that their data is safe.
The Solution
I added tooltips to the form explaining why we need the info and a lock icon on submit, as well as some copy updates to the CTA and form placeholder copy for clarity.
Results
This winning variant new form which we nicknamed “customer trust variant” led to a 3.96% increase in leads. Not as large of an improvement as the Lennar test, but still a significant win for the client.
Like this? Take a look at some other case studys!
Like this? Take a look at some other case studys!
Window Replacement - Seo Site
Window Replacement - Seo Site
Localized pages to drive organic traffic
Localized pages to drive organic traffic
A flight of landing pages
A flight of landing pages
Looking for a bit of everything? Here's a sample of pages
Looking for a bit of everything? Here's a sample of pages