Branding
Piko & Olili - Restaurant Branding
Piko & Olili - Restaurant Branding
Branding a pair of restaurants in Waikiki celebrating the Hawaiian cultural milieu
Branding a pair of restaurants in Waikiki celebrating the Hawaiian cultural milieu
Role:
Role:
I collaborated with the Chief Design Officer
I collaborated with the Chief Design Officer
The two restaurants are in downtown Waikiki, Piko on the ground floor and Olili on the 2nd level of their building. The client came to us with the logos and a general concept & decor of both restaurants; we were tasked with creating the brand guidelines.
Piko
Only a few blocks from the waterfront, Piko serves a variety of small dishes and an elevated bar program. The client wanted the brand to reflect the vibrant waterfront life.
Final brand
The final brand expression uses halftone patterns and overlayed images of historical Waikiki to reflect the bustling waterfront and celebrate its history.
Olili
On the second floor Olili is centered around the farmer’s relationship with the sun and stars; Olili translates to shimmer or sparkle. The dishes are a celebration of the rich agrarian history of the Hawaiian highlands.
The final Olili branding uses linear representation of foliage to reflect the shimmering landscape and evoke a peaceful agrarian homestead.
The two restaurants are in downtown Waikiki, Piko on the ground floor and Olili on the 2nd level of their building. The client came to us with the logos and a general concept & decor of both restaurants; we were tasked with creating the brand guidelines.
Piko
Only a few blocks from the waterfront, Piko serves a variety of small dishes and an elevated bar program. The client wanted the brand to reflect the vibrant waterfront life.
Final brand
The final brand expression uses halftone patterns and overlayed images of historical Waikiki to reflect the bustling waterfront and celebrate its history.
Olili
On the second floor Olili is centered around the farmer’s relationship with the sun and stars; Olili translates to shimmer or sparkle. The dishes are a celebration of the rich agrarian history of the Hawaiian highlands.
The final Olili branding uses linear representation of foliage to reflect the shimmering landscape and evoke a peaceful agrarian homestead.
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