Maternal Health - Rebrand

The company

Ruth health, a women's health startup focusing on improving maternal health.

The approach

We conducted an audit of their existing brand elements then conducted a competitor analysis in the women's health space. After that we presented some mood boards to explore different visual approaches that aligned with the company's values (the right to care, collaborative care, and inclusivity).

Based on the clients feedback we explored color, type and layout treatment.

Finalizing the brand

After several rounds we had a good base of visual elements but the client wanted to see them with more color options.

The client chose the option above, so we began producing interim brand guidelines.

As we were finishing up the branding process the client came back to us and wanted to update their logo. You can see logo explorations and the final lockups below.