CRO Professional Site

The Problem

This client approached me with an existing a logo and brand colors. I was tasked with using these elements to create his full site; however, this case-study will focus exclusively on the homepage. A significant part of the goal is to educate potential clients on the value of CRO (Conversion rate optimization) and about the CRO process.

I presented some explorations of how the existing brand could be applied to the site:

Exploration learnings

However, in the exploration I decided it would be beneficial to create a wider scale of colors based on contrast to help ensure adherence with WCAG (Web Content Accessibility Guidelines) and to keep good visual hierarchy. You can see this exploration below:

Final Site

For the final site we landed on a light airy feel with dark green blocking for areas of emphasis. For the Final Illustration style I drew on art nouveau and woodblock prints; the natural motifs show the growth and rewards possible with conversion rate optimization.